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This is HUGE news, really HUGE. Anyone who doesn’t think this is big just doesn’t get it at all. The UFC’s audience has just had the potential to expand by 80 million households after the UFC has struck a TV deal with Inner Mongolia Television.

UFC President Dana White

UFC President Dana White

“Obviously, China is a huge market, and the Chinese understand the martial arts probably better than anyone else in the world,” UFC President Dana White stated. “It’s a no-brainer that UFC programming will be appreciated in China and will become a big hit for the NMTV network.”

MMA junkie report;

Inner Mongolia Television, known as NMTV, will air up to 16 monthly hours of UFC-related programming, including “The Ultimate Fighter” reality series, “UFC Unleashed” highlights shows and “UFC All Access” fighter-profile programs. NMTV will also have the option to air recent UFC pay-per-view telecasts.

The programming airs in weekend timeslots.

Although NMTV, launched in 1969, is available throughout the country, it still reaches just a small portion of China’s estimated 1.4 billion residents, many of whom don’t have access to television programming.

With the latest broadcast deal, the UFC now has a television presence in more than 100 countries,

Zuffa the parent company of the UFC brand, is now the largest PPV content provider in the world.

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